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Modern GTM, Old-School Math ft. Tom Veysey
In today's episode, I chat with Tom Veysey, GTM engineer at Flowd, about building high-volume campaigns for traditional B2B industries and the overlooked alpha in UK construction and logistics companies.
We explore two creative campaigns: using job posting volume and lead scoring to find perfect hiring managers, and scraping thousands of brick-and-mortar businesses via Google Maps to sell booking systems. Tom shares his journey from opening a restaurant in Bangkok to becoming a Clay specialist, why he's shifting from multi-channel to email-only campaigns for simplicity, and his prediction about companies bringing GTM in-house. We also discuss the hidden costs of multi-channel coordination, why volume beats fancy workflows, and Tom's plan to create courses for sales leaders trying to master Clay's "$800 version of Excel."
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:27) What Flowd Does and Client Focus
(01:02) Why Traditional UK Industries Are Goldmines
(02:46) Creative Campaign Stories: Job Postings and Brick-and-Mortar
(05:20) Why Volume Beats Fancy Clay Workflows
(06:29) Journey from Bangkok Restaurant to GTM Engineer
(09:01) Email-Only vs Multi-Channel Strategy
(12:21) Future of GTM: Agencies vs In-House Teams
(14:00) Creating Courses for Companies Using Clay In-House
(14:47) AI Agents Using Clay (The Future?)
(16:18) Closing and Contact Information
🔗 CONNECT WITH TOM
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
💻 Website
👥 LinkedIn
📧 Email - [email protected]
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
View all episodes
By Saurav GuptaIn today's episode, I chat with Tom Veysey, GTM engineer at Flowd, about building high-volume campaigns for traditional B2B industries and the overlooked alpha in UK construction and logistics companies.
We explore two creative campaigns: using job posting volume and lead scoring to find perfect hiring managers, and scraping thousands of brick-and-mortar businesses via Google Maps to sell booking systems. Tom shares his journey from opening a restaurant in Bangkok to becoming a Clay specialist, why he's shifting from multi-channel to email-only campaigns for simplicity, and his prediction about companies bringing GTM in-house. We also discuss the hidden costs of multi-channel coordination, why volume beats fancy workflows, and Tom's plan to create courses for sales leaders trying to master Clay's "$800 version of Excel."
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:27) What Flowd Does and Client Focus
(01:02) Why Traditional UK Industries Are Goldmines
(02:46) Creative Campaign Stories: Job Postings and Brick-and-Mortar
(05:20) Why Volume Beats Fancy Clay Workflows
(06:29) Journey from Bangkok Restaurant to GTM Engineer
(09:01) Email-Only vs Multi-Channel Strategy
(12:21) Future of GTM: Agencies vs In-House Teams
(14:00) Creating Courses for Companies Using Clay In-House
(14:47) AI Agents Using Clay (The Future?)
(16:18) Closing and Contact Information
🔗 CONNECT WITH TOM
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
💻 Website
👥 LinkedIn
📧 Email - [email protected]
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.