In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ”

He talks about:

--> What separates a brand from the me-toos

--> What's the difference between category creation, differentiation, niching down and positioning

--> The misunderstanding around going niche

--> The misunderstood concept of failing fast, and mistake vs blunder

--> How to identify your early adopters

--> The mindset that marketing professionals need to develop

--> The future of Clubhouse and a lot more..