Revenue Growth Management, RGM, is becoming a key strategic focus area for all consumer products companies today. The role of managing RGM is being elevated throughout the industry to, in many cases, the C-suite level.  Trade promotion is finally finding its natural fit within the RGM organization. Why not?  Promotion optimization has always been one of the top priorities for RGM across every consumer products company. Listen to Rob break down the role of TPx in RGM in this insightful treatment of one of the top mission critical jobs in CPG today.

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