Google’s search algorithm has shifted, and outdated SEO tactics no longer cut it. In this episode, Dr. Teri Fisher explains how AI chatbots like Claude and ChatGPT are changing the game, prioritizing conversational context over keyword stuffing. He shares a practical tip: rewrite a service page as if explaining it to a patient in person—clear, jargon-free, and human. Plus, he suggests testing Claude’s voice feature for a more interactive approach. Tune in to stay ahead in the evolving digital landscape.

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