Google is vital to your business. You know that of course, but do you know how to maximise its impact and integrate its effects in to your wider marketing strategy?

This week I chat to Tom Parling, founder of Ocere, a specialist online marketing business based near London.

Tom has made a career out of conquering Google and ensuring that the tactics he uses for his own businesses, as well as his clients’, remain cutting edge and most importantly: effective.

With actionable takeaways that you can implement into your search engine strategy today, this episode is a must listen for you as a business owner.

Links mentioned in this episode:

* Search Metrics Ranking Factors

* MajesticSEO.com

* Google Webmaster Tools

* Ocere

* Tom Parling on Twitter

Have you been affected by anything Tom mentioned during the episode? Sound off in the comments!

Don't forget, the more you expect from yourself, the more you will excel.