COVID is old news, but the future of data-driven marketing is not. Join Jennifer
Miller and Chioke Armstrong-Malloy as they consult Lisa Bialecki, Vice President of Strategic
Communications & Demand Generation at the Rust-Oleum Corporation, to ‘paint’ a picture of
how a 102 year-old painting brand is modernizing its marketing strategy to strike an emotional
connection through a customer’s buying journey

COVID is old news, but the future of data-driven marketing is not. Join Jennifer Miller and Chioke Armstrong-Malloy as they consult Lisa Bialecki, Vice President of Strategic Communications & Demand Generation at the Rust-Oleum Corporation, to ‘paint’ a picture of how a 102 year-old painting brand is modernizing its marketing strategy to strike an emotional connection through a customer’s buying journey

COVID is old news, but the future of data-driven marketing is not. Join Jennifer
Miller and Chioke Armstrong-Malloy as they consult Lisa Bialecki, Vice President of Strategic
Communications &amp; Demand Generation at the Rust-Oleum Corporation, to ‘paint’ a picture of
how a 102 year-old painting brand is modernizing its marketing strategy to strike an emotional
connection through a customer’s buying journey

Modernizing a Legacy Brand Post-COVID: Rust-Oleum

Keep your finger on the pulse of what matters to GenZ. We are DePaul University PR and Advertising students. Join us as we talk with industry leaders about the latest trends in creativity, media and brand activation.

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Modernizing a Legacy Brand Post-COVID: Rust-Oleum

Modernizing a Legacy Brand Post-COVID: Rust-Oleum