In this insightful episode of *Founders Future*, host Laura Skinner speaks with Elizabeth Cowper, founder and CEO of We Are Ludo, a company revolutionizing HR by creating modern, inclusive, and well-being-focused workplace cultures. With nearly 30 years of HR experience, including leadership roles in corporate HR across 14 European countries, Elizabeth shares how her passion for fostering thriving, inclusive environments led her to launch her own venture in 2020. 

We Are Ludo offers two primary services: a tech-based Employee Assistance Program (EAP) tailored to modern needs and fractional HR services to help companies build winning cultures. Elizabeth discusses how her company fills gaps left by traditional EAP systems and supports small to medium enterprises (SMEs) that may lack comprehensive HR functions. 

The coversation delves into We Are Ludo’s growth strategies, including content-driven brand building, LinkedIn engagement, and innovative initiatives like “Ludo Lives,” their mini podcast series. Elizabeth also shares her challenges, from pivoting marketing approaches post-COVID to navigating budget constraints in HR investments. 

Elizabeth highlights the importance of data-driven HR strategies, demonstrating how diverse teams and reduced employee churn directly impact profitability. She also reflects on the lessons she’s learned as a founder, emphasizing the need for patience, adaptability, and a willingness to pivot repeatedly. 

This episode offers valuable insights for entrepreneurs, HR professionals, and business leaders seeking to create meaningful, measurable change in workplace culture.