Saudi Arabia has become a nation of bottle feeders due to the increased availability of infant formula during the oil boom. The country also has a high prevalence of breast cancer deaths amongst Saudi women due to a lack of awareness of methods of early detection. Only in the past couple of years has it even become acceptable to talk about breast cancer. 

Modia Batterjee and her mother, Anne, have started a breastfeeding centre in Jeddah in order to highlight the importance of breast feeding for both mother and child as well as its role in improving early detection.