In 2011, Kristy Chong set out to solve a problem that plenty of women experience but few talk about. That year, the former marketing executive came up with the idea to create leakproof pants that would offer a sustainable alternative to disposable products like pads and tampons.

Since then, the brand that Kristy built - Modibodi - has sold more than a million pairs of pants. But Kristy isn’t just on a mission to help the environment – a range of purpose-led initiatives are threaded through the brand. Modibodi’s ad campaigns feature inclusive, authentic images of real women and the brand is on track to donate 100,000 pairs of pants to women who need them this year.

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