Feranmi was ushered into the world of content & communications after randomly winning a writing competition in primary school. And ever since, he's been active and around - evolving as the ecosystem converted its marketing & communications plans into growth marketing strategies.

In this episode, Feranmi Ajetomobi (Growth Marketer, Flutterwave) paints an ideal picture of what growth efforts should look like, and we cross-examine that with what is.

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Follow Feranmi on Twitter - https://twitter.com/A_Feranmi