From a Kurdish refugee family in Sweden to opening one of New York’s most talked-about bars, Moe Aljaff has turned rebellion into art. Founder of the Schmuck brand, Moe shares his story of persistence, independence, and building something from nothing — by doing it all his own way.

🎙 In this episode of LUCA, THE PODCAST, recorded in New York City, Moe talks about:

– How growing up as a refugee shaped his creative mindset

– The rise of Two Schmucks and what it taught him about identity

– The decision to bring his brand to New York

– His leadership philosophy and approach to chaos

– Why authenticity beats perfection — every time

📍 Recorded in New York City

📩 Contact: [email protected]

📲 Instagram: @lucathepodcast

📺 Watch on YouTube: LUCA, THE PODCAST