Are you a genetic loser with a recessed maxilla? Have you been brutally framemogged? Will you ever ascend? Welcome to the world of looksmaxxing, where all your problems can be solved with specially crafted fitness protocols that will change your life, or at least mutilate your face.

In this episode of Non-Toxic, we’ll be talking about one squarejawed looksmaxxer in particular, Clavicular, whose advice on fitness, skincare, and more extreme methods of changing your appearance have been ricocheting around the internet the past few months. At only 20 years old, Clav has recently risen to fame in part because of his buddy, neo-Nazi Nick Fuentes.

I decided to go deeper on looksmaxxing, so I invited a new pal onto the show, Madeline Peltz, who’s got a great Substack called Number Two Pencil, where she writes about the far-right, Gen Z, and popular culture. Previously, she covered rightwing internet and pop culture for Media Matters. Her forthcoming book, Good Girls and Alpha Males, is about the conservative movement’s campaign to recruit Gen Z and is slated for publication in Spring 2027.

Come ascend with us.

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