Luis Octavio is the co founder of Molcajete Dominguero the biggest Latino/a pop up in the country.Listen to Luis's story of how it was being born in Mexico to coming to Santa Ana CA and staying to sleep in the back of a tailor shop to being one of the youngest marketing directors in his company to now leading the charge of protecting our disposable dollars.Luis talks how big box retailers are not targeting us. We are not considered "general market" but we are gladly giving these big box retai...