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Molly Baker: Marketing for purpose-driven brands (agency: Indie Consulting)
In this episode, Blaise Grimes-Viort interviews Molly Baker, founder and CEO of Indy Consulting. They discuss Molly's transition from agency to brand side, her motivations for founding Indie, and the unique approach her agency takes towards client services. The conversation explores the importance of flexibility in client relationships, building a diverse team, and the impact of purpose-driven marketing. They also touch on the challenges of digital transformation in various industries and the future of agency operations in a rapidly changing landscape.
Molly's LinkedIn: https://www.linkedin.com/in/molly-baker-68688546/
Indie Consulting website: https://www.indie-consulting.com/
Molly launched Indie in 2019 after more than a decade in Digital Marketing and Media. Under Molly’s leadership, Indie has grown to a 30-person team with offices in Raleigh and New York City, serving clients primarily in the CPG and health sectors. The agency’s approach is rooted in the belief that true impact comes from client partnership and understanding.
Before founding Indie, Molly led Global Digital Marketing at Ben & Jerry’s and managed campaigns for Fortune 500 brands as a Media Manager at 360i in New York. She is also the host of Name Drop, a podcast where she sits down with marketing industry thought-leaders to explore their career journeys, insights, hot takes, and more!
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By Is The AnswerIn this episode, Blaise Grimes-Viort interviews Molly Baker, founder and CEO of Indy Consulting. They discuss Molly's transition from agency to brand side, her motivations for founding Indie, and the unique approach her agency takes towards client services. The conversation explores the importance of flexibility in client relationships, building a diverse team, and the impact of purpose-driven marketing. They also touch on the challenges of digital transformation in various industries and the future of agency operations in a rapidly changing landscape.
Molly's LinkedIn: https://www.linkedin.com/in/molly-baker-68688546/
Indie Consulting website: https://www.indie-consulting.com/
Molly launched Indie in 2019 after more than a decade in Digital Marketing and Media. Under Molly’s leadership, Indie has grown to a 30-person team with offices in Raleigh and New York City, serving clients primarily in the CPG and health sectors. The agency’s approach is rooted in the belief that true impact comes from client partnership and understanding.
Before founding Indie, Molly led Global Digital Marketing at Ben & Jerry’s and managed campaigns for Fortune 500 brands as a Media Manager at 360i in New York. She is also the host of Name Drop, a podcast where she sits down with marketing industry thought-leaders to explore their career journeys, insights, hot takes, and more!