We all know that salaried women earn less on average than men, but a business owner, especially one who provides professional services, is in the unique position to set her own rate. Ask for what you are worth and do not hedge or apologize when you are not the best bargain around. Standing firm about your rates sets a tone in the business relationship that you take your time seriously and know how that time should be valued. If a potential client does not agree, your precious time is better served elsewhere.