While the future may seem unpredictable, one constant is monitoring marketing ROI. A good understanding of ROI can help you optimize processes and build inspiring marketing moments over the long term. Tune into this episode to help narrow focus and prioritize the marketing moments that lead to success. Guests: <ul> <li style="font-weight: 400;">Mike McGuirk, Lecturer at Babson College</li> <li style="font-weight: 400;">Doug Morneau, author of 3 Big Lies</li> <li style="font-weight: 400;">Anand Kishore, CEO and Co-Founder at AspireIQ</li> </ul>

While the future may seem unpredictable, one constant is monitoring marketing ROI. A good understanding of ROI can help you optimize processes and build inspiring marketing moments over the long term. Tune into this episode to help narrow focus and prioritize the marketing moments that lead to success. Guests: Mike McGuirk, Lecturer at Babson College Doug Morneau, author of 3 Big Lies Anand Kishore, CEO and Co-Founder at AspireIQ

While the future may seem unpredictable, one constant is monitoring marketing ROI. A good understanding of ROI can help you optimize processes and build inspiring marketing moments over the long term. Tune into this episode to help narrow focus and prioritize the marketing moments that lead to success. Guests: <ul> <li>Mike McGuirk, Lecturer at Babson College</li> <li>Doug Morneau, author of 3 Big Lies</li> <li>Anand Kishore, CEO and Co-Founder at AspireIQ</li> </ul>

Moment Makers: A Sharp Eye on ROI

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.

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The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer. See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.

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Moment Makers: A Sharp Eye on ROI

Moment Makers: A Sharp Eye on ROI