Fifteen episodes. Six months. A lot of opinions. In this year-end wrap, we look back at what challenged us, what surprised us, and what we’re carrying forward into 2026.

For the final episode of the year, Brian Rowley and Laura Smith count down their top three Prose + Comms conversations and unpack why they resonated. From culture’s role in customer experience with Bob Osmond, to intentionality and presence with Jez Rose, to a blunt take on why “experience” has become a misused buzzword with Bryan Meszaros, this episode revisits the moments that stuck. Brian and Laura also put themselves in the hot seat, reflecting on underestimated trends (hello, AI), hot takes they’ve reconsidered, and the ideas they believe marketers need to bring into the new year. Honest, reflective, and a little irreverent — just the way we like it.