Top Advisor Marketing Podcast

Momentum Marketing: How to Grow Your Business Like Your Clients Grow Their Portfolios (Ep. 479)

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To beat the market, you’ve got to buy and hold. 

To win at marketing… you need to do the same thing.

Marketing, like investing, should be approached with a long-term perspective, focusing on building “marketing equity” through consistent efforts that compound over time. It is NOT a quick fix. 

In this special replay episode, Matt Halloran and Kirk Lowe turn the tables. They show you how to take your own advice as an advisor: start early for compounded results, diversify, have a well defined plan, and defer to the experts for advice. 

Matt and Kirk discuss:

  • How to build marketing equity that creates Marketing Momentum over time
  • The five key “Returns on Influence”
  • How diversification in marketing creates greater value for your audience
  • Every reason to work with a marketing specialist (vs. generalist)
  • The dangers of falling behind on sharing your thought leadership
  • And much more

    • Resources: 

    • Get your free Influence Scorecard 
    • Bill Cates (Referral Coach)
    • Lazetta Rainey Braxton
    • Jacqueline Campbell

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        Top Advisor Marketing PodcastBy Matt Halloran, CRO at ProudMouth
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