Hey everyone, James Scully here, producer and host of Breaking Walls, the docu-podcast on the history of US Network Radio Broadcasting. I wanted to let you know about a new webinar I’m doing on Monday June 30th, 2025 at 7PM. It’s Part 2 of the CBS Talent Raids on the early Television era.

This webinar focuses on the rise of TV throughout the 1940s and early 1950s as the CBS Talent Raids took hold.

If you missed Part 1, don’t worry, when you register for Part 2 I’ll email you a video of the webinar for Part 1. And if you’re interested in this Part 2 webinar and can’t make it live on Monday, June 30th at 7PM, don’t worry I’ll be emailing every person who registers a video of Part 2’s webinar as soon as it’s done. Here's a link to register — https://www.eventbrite.com/e/the-cbs-talent-raids-part-2-the-early-television-era-webinar-tickets-1419361692029?aff=oddtdtcreator

Here's an overview of the webinar below:

When David Sarnoff officially launched network television at the 1939 World's Fair in New York City, he intended to have TV sets in everyone's homes by the early 1940s. World War II interrupted his plans. Meanwhile network radio soared in popularity throughout the 1940s. By the fall of 1948, three of the four major radio networks — ABC, CBS, and NBC — were funneling their soaring radio profits into the burgeoning television side of their businesses. And because all individual U.S. citizens were taxed 77% on all income over $70k (roughly $907k today), big stars of the day like Jack Benny, Bing Crosby, and Freeman Gosden had the idea to incorporate their popular shows as businesses in order to qualify for significant breaks under capital gains tax laws. What happened when David Sarnoff and RCA, the parent company of NBC, the nation's #1 network at the time, refused to make this deal with its stars? It's time to uncover how a smart bet by CBS helped it overtake its main rival during the golden age of radio and exactly how this affected the early years of television.

Join James Scully — Radio historian and producer/host of Breaking Walls, the docu-podcast on the history of U.S. network radio broadcasting for the second part of this two-part series that explores the events surrounding the CBS Talent Raids of 1948, and the many men and women who benefited from this monumental period in entertainment.

In Part Two: Early Network Television, we'll focus on the rise of TV throughout the 1940s and early 1950s as the CBS Talent Raids took hold, including:

• From Farnsworth to the 1939 World’s Fair — Early TV History and How World War II slowed TV’s oncoming growth

• How NBC, CBS, and ABC Launched into TV while siphoning radio profits into their TV networks

• The Dumont Network and Pro Rasslin’ — Could the network have lasted longer?

• Berle, Godfrey, Sullivan and The TV ratings landscape as we enter the 1950

• I Love Lucy Launches, forever altering Television viewing

• How Television’s explosive growth in the early 1950s changed America’s way of life

• TV’s profits are radio’s losses

Afterward, I’ll do a Q&A — any and all questions are welcomed and encouraged!Can't attend live? Not to worry! I'll be recording the event and sending the video out to all guests who register so you can watch it later. See you (virtually) there!