It is hard to believe that today marks the 500th appearance of OREO in the NYTimes crossword, but that's the word according to xwordinfo.com, and they oughta know! Now that might sound like Nabisco has architected one of the greatest product placement campaigns in the history of advertising. Truth be told, though, from the beginning of the NYTimes crossword up until 1993, OREO was always clued as a prefix for mountain; but it's been cookies or bust ever since Will Shortz took over the reins.

Show note imagery: Some Shetland ponies, on the SHETLANDISLANDS

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