Part three of a three part series all on Recency, Frequency and Monetary Value when it comes to content marketing.

https://www.youtube.com/watch?v=1ERgZ3vKCEU

Transcription

The monetary value for content marketing.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

It's always fun kind of tossing around a few $100 bills, get people salivating or whatever out there. There's something hypnotic about cash, you know, what we're talking about today isn't cash, we're talking about content marketing.

In a very specific area of content marketing, we're talking about how to measure results. And ideally, the best way to measure results when it comes to content marketing, well, first, let's redefine content marketing.

If you're just joining us, content marketing is when you're promoting your product, your service, your cause, whatever it is that you're trying to promote, whatever you're trying to get out there, you're promoting it in the form of content, meaning you're providing some type of value or entertainment, along with the fact that you're trying to get somebody to do something.

Maybe you're trying to get them to donate to your nonprofit, or you're trying to get them to purchase your book. You know, it doesn't matter.

That's all content marketing.

So I've got a book, 9 Ways to Amazon-Proof Your Business, it's just a quick commercial for it. 9 Ways to Amazon-Proof Your Business, it's all about how to make your business competition proof, completely competition proof, even if your competition is as big as amazon.com, you can get a free copy.

So I'm here I am selling it and I'm giving away free copy at AmazonProofBook.com.

That's content marketing.

What you're watching right here is content marketing.

So now that we have an understanding of what that is, for the last handful of videos, we've been talking about how to apply marketing, analytics to content marketing. How do you apply them in the same way when you're dealing with a list of buyers.

The best way to be able to kind of organize them, it's been kind of a traditional thing that people have looked at over the years is a formula called recency, frequency, and monetary value.

It's, you know, RFM. We talked about recency, we talked about frequency, I want to apply monetary value back into how we handle content marketing.

Now with content marketing, in most cases, you're not going to have a direct purchase happening off of just your content marketing. In fact, kind of the way that most people are promoting content marketing today is to stretch that out as much as possible and allow people to get to know you, like you and trust you, by having videos over time, or audios over time, podcasts, books, anything that's written a blog.

Whether it's audio, video, or text, anything that you're putting out there in the form of content, having it happen over time, and therefore building up familiarity and getting people to eventually purchase from you if that's what you're trying to get them to do.

If you're trying to get a purchase, monetary value then becomes very clear in the end game.

But what about the pre-game?

What about, if you're putting out videos, for example, doing it over and over and over again?

How do you measure monetary value as far as that goes?

There are a few ways of doing it.

Number one,