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Monetize Your Brand with Jessica Walker (e46)
About Our Guest:
Jessica is a highly experienced educator, mom of six, and advocate specializing in content monetization strategies. She turned to online monetization inspired by her own journey through postpartum depression and a desire to advocate for maternal mental health. Jessica's expertise extends to helping others, particularly from marginalized communities, understand their value and earn income by leveraging their online presence. She has built a successful business that focuses on content creation, strategy development, and online monetization.
Lexi B. chats with Jessica, an adept in content monetization, about the ins and outs of making money online. With a strong background in maternal mental health advocacy, Jessica shares her transition from non-profit blogging to becoming a strategic content monetizer. This conversation dives into how to convert every day online activities into profitable ventures, especially for those from systematically disenfranchised communities.
Jessica underscores the importance of recognizing one's value and strategically positioning oneself in the digital landscape. Learn how to identify the right platforms, create engaging content, and effectively pitch to potential sponsors. She also touches on the psychological shift required to move from a place of lack to one of abundance, all while managing to balance a household of six kids. If you're active online and ready to monetize your passion, this episode is a goldmine of insights.
Identify Your Story and Platform: It's crucial to know who you are and what you want to be known for online. Choose a platform that aligns with your content style.
Monetization Structures: Understand the various monetization strategies available on different platforms such as sponsored posts, affiliates, and brand deals.
Building Your Brand: Consistently create and post content that represents your niche to attract potential sponsors and audience engagement.
Know Your Value: Recognize your own worth and convey it in your online presence to naturally attract monetization opportunities.
Community and Support: Surround yourself with a positive community and be prepared to make adjustments to those around you to maintain a supportive environment.
"You get to take control of your narrative. That's the number one reason why I started doing this." - Jessica Walker
"I started a blog and that morphed into people paying me money to write. Horrible blog posts, I am not a writer." - Jessica Walker
"I moved into a place of abundance from all of this instead of this place of always in lack." - Jessica Walker
"Each of us need a recording of our story or our message to touch the person." - Jessica Walker
"Money flows to me. I've made a ton more money working for myself than I've ever made working for somebody else." - Jessica Walker
Jessica on Linkedin
Jessica on TikTok
View all episodes
By Lexi B
5
33 ratings
About Our Guest:
Jessica is a highly experienced educator, mom of six, and advocate specializing in content monetization strategies. She turned to online monetization inspired by her own journey through postpartum depression and a desire to advocate for maternal mental health. Jessica's expertise extends to helping others, particularly from marginalized communities, understand their value and earn income by leveraging their online presence. She has built a successful business that focuses on content creation, strategy development, and online monetization.
Lexi B. chats with Jessica, an adept in content monetization, about the ins and outs of making money online. With a strong background in maternal mental health advocacy, Jessica shares her transition from non-profit blogging to becoming a strategic content monetizer. This conversation dives into how to convert every day online activities into profitable ventures, especially for those from systematically disenfranchised communities.
Jessica underscores the importance of recognizing one's value and strategically positioning oneself in the digital landscape. Learn how to identify the right platforms, create engaging content, and effectively pitch to potential sponsors. She also touches on the psychological shift required to move from a place of lack to one of abundance, all while managing to balance a household of six kids. If you're active online and ready to monetize your passion, this episode is a goldmine of insights.
Identify Your Story and Platform: It's crucial to know who you are and what you want to be known for online. Choose a platform that aligns with your content style.
Monetization Structures: Understand the various monetization strategies available on different platforms such as sponsored posts, affiliates, and brand deals.
Building Your Brand: Consistently create and post content that represents your niche to attract potential sponsors and audience engagement.
Know Your Value: Recognize your own worth and convey it in your online presence to naturally attract monetization opportunities.
Community and Support: Surround yourself with a positive community and be prepared to make adjustments to those around you to maintain a supportive environment.
"You get to take control of your narrative. That's the number one reason why I started doing this." - Jessica Walker
"I started a blog and that morphed into people paying me money to write. Horrible blog posts, I am not a writer." - Jessica Walker
"I moved into a place of abundance from all of this instead of this place of always in lack." - Jessica Walker
"Each of us need a recording of our story or our message to touch the person." - Jessica Walker
"Money flows to me. I've made a ton more money working for myself than I've ever made working for somebody else." - Jessica Walker
Jessica on Linkedin
Jessica on TikTok
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