With over 20 years serving global organizations, JoAnn Holmes now oversees IP portfolios spanning 150 countries that have generated over $2 billion in annual revenue. And, she successfully negotiates contracts with respected enterprises like Disney, Microsoft, and Target.

Jo helps 7 and 8 figure companies grow recurring revenue through licensing brands, software, expertise and business content.  She founded her legal and strategic services firm – HOLMES@LAW –  in 2015, and later launched its companion podcast – Your Business Ally™.

In This Episode You'll Learn

• What are the 4 main types of Intellectual Property (IP)?
  • I am willing to bet you have way more than you knew you had!  Jo really breaks it down for us!
• Do you have to file paperwork to protect all your IP? Or is some of it "organically" protected?
• There is no one universal way to own a brand everywhere - so find out what some of your options are.
• What are the questions you should ask when selecting an attorney to help us walk through the unique situations of our business?
• Allow Jo to breakdown the IP that a consultant has, and how they can license that content!
  • This will really get you thinking about how you can make more money from the content that you already have by monetizing your Intellectual Property!
• How confident are you that YOU'RE not violating someone else's IP with the copy/photos you're using throughout your business? Jo raises some good points!
• A huge reason why you should have an attorney review the contracts your signing - especially with larger corporations! This stuff could really come back to bite you if/when you're ready to bring on an investor or sell your company - and even if you don't think that's a possibility now - you never REALLY know where your business will lead you... so you don't want to drop the ball now and have it negatively effect you later!
• Why "work for hire" is a red flag in ANY contract you're being asked to sign...
• There are a lot of expensive business mistakes you could be making... and you may be leaving money on the table as well... Jo is here to help with ALL of those issues!

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I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role.

»Read My Full DEI Statement HERE«