‘I want to help people, but I also want to be happy doing it.’

 

In a perfect world, we wake up every day motivated to do our work because it’s something we love. As online entrepreneurs, we are at an advantage: If we discover that we are no longer eager to get down to business, we have the freedom to shift our focus to something we are passionate about and make money while we’re at it! Today’s guest is on a mission to help solopreneurs generate passive income by monetizing their passion.

 

Ronisha Shead founded Bizzell Development Solutions with the intention of assisting online entrepreneurs in developing eCourses and workshops. An authority in the area of digital product creation, she has ten-plus years of experience creating online courses for companies like IBM, Dell, and United Healthcare.

 

Ronisha began her career in academics as a professor of composition and writing, developing classroom and digital courses. After seven years, she became weary of the college scene and transitioned to corporate training. Eventually, Ronisha realized that she could make more working for herself, and Bizzell was born! Her newest venture is the Moms That Hustle blog, an enterprise that seeks to help moms start a side hustle or add passive income to their business with a digital product. Today, Ronisha shares the lessons she has learned in developing her business, how she landed her first clients, and her best tips on connecting with your audience. Listen and learn to monetize your passion with a digital product!

 

Key Takeaways

How Ronisha landed her first few clients

• Facebook groups

 

How Ronisha’s pricing model has evolved

• Charged going hourly rate early on (clients at different stages in course creation process)
• Now teaches people to create digital products themselves

 

Common challenges people face in creating content (i.e.: online course, ebook)

• Doubt/fear
• Weary of technology

 

Lessons Ronisha has learned in developing her business

• Help clients get clear on what they want
• Engage your audience early
• Build a list and share free content so people are interested when you launch a product

 

Ronisha’s tips for connecting with your audience before a product launch

• Establish a 90-day process
• Blog on the topic
• Offer free video training on one aspect
• Send your list a weekly email, use feedback to develop product
• Provide free complementary content leading up to launch

 

The benefits of being a solopreneur

• Learn as you go what you like, dislike
• Can make changes to fit current needs

 

The importance of self-reflection

• Make sure your focus is your passion

 

Resources

Canva

 

Connect with Ronisha Shead

Bizzell Development Solutions

Moms That Hustle Blog

Twitter

Facebook