Summary

In this final episode of Season 5, Market Like a Badass, Kristin McFarland speaks with Jenny Kitchen, Co-Founder of Emerald Intel, about the intricacies of data monetization in a highly regulated market like cannabis. Jenny shares insights on leveraging data for targeted marketing, avoiding common mistakes, and the significance of personalization in outreach. The conversation highlights the dynamic nature of data and the need for reliable data sources to drive successful marketing campaigns.

Market Like A Badass will be back in 2025. Stay tuned to @marketlikeabadass on IG, FB, or LinkedIn to stay up to date on marketing trends and the latest episodes of Market Like A Badass.

Takeaways

• Emerald Intel serves as a central source of truth for cannabis data.
• Quality data is essential for effective marketing strategies.
• Building relationships is key in the cannabis industry.
• Targeted marketing requires a nuanced approach to data.
• Personalization enhances outreach effectiveness.
• Reliable data sources prevent reputational damage.
• Geographic insights can inform marketing strategies.
• Continuous innovation is necessary in data management.

Quick Links

https://www.emeraldintel.ai/