In this episode, TJ Larkin is joined once again by Landon from Wichita Life—a returning guest and a pioneer in the local newsletter space. They dive deep into the operational side of running a successful local media business, including ad placement strategies, pricing models, and campaign management using simple tools like Google Sheets.

Landon shares his evolution from an Instagram account to a full-fledged media brand with 30,000 email subscribers and multiple recurring sponsors like the City of Wichita. He breaks down how he sells primary, secondary, and baseline ads, how he prices them, and how he juggles ad slots across four weekly newsletters.

He also details the process of launching a job board using Niceboard and how it contributes passive income while requiring minimal overhead. Plus, they talk event strategy—from annual meetups to innovative concepts like "Pitch a Friend" dating events—all aimed at increasing community engagement and brand visibility.

Contact Landon / Wichita Life:

Website: wichitalifeict.com

Job Board: jobs.wichitalifeict.com

Instagram: @wichitalifeict

#NewsletterBusiness

#LocalMedia

#WichitaLife

#CreatorEconomy

#EmailMarketing

#DigitalAds

#JobBoard

#CommunityEvents

#MediaMonetization

#ContentCreation