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Monetizing Virtual Worlds
As brands explore immersive experiences to engage audiences, Craig Tattersall, Gaming Strategy Director at GEEIQ ('geek'), discusses with ADZ the transformative role of virtual worlds in modern marketing and advertising and shares actionable strategies to help media and consumer brands build successful virtual world experiences.
ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.
Alessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/
Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.com
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By Alessandro De ZancheAs brands explore immersive experiences to engage audiences, Craig Tattersall, Gaming Strategy Director at GEEIQ ('geek'), discusses with ADZ the transformative role of virtual worlds in modern marketing and advertising and shares actionable strategies to help media and consumer brands build successful virtual world experiences.
ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.
Alessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/
Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.com