We've all heard about people who are supporting themselves blogging. But is that something you and I can do? Pro blogger Nick Wilson returns for his third visit to The Writing Show to tackle this intriguing question.

Nick Wilson is one of the co-founders of Performancing.com, the world's largest organization of professional bloggers and one of the most popular destinations on the Web. Since early 2000 Nick has been involved in online publishing and community building in one way or another, with the last three years spent almost entirely on the difficult but rewarding task of building communities.

It's always a treat to listen to Nick, who never minces words. In this revealing interview, Nick addresses:

* What options are available for making income from blogs and Web sites

* Why affiliate schemes (cost per acquisition) have been slow to take off in the blogosphere

* Where to place ads for best results

* What some of the pros and cons of the various options are

* Why people click on ads

* What you can do to get higher-quality ads

* Which strategy is best for most people

* How readers feel about Web ads

* Which sorts of visitors are likely to click on ads

* How to evaluate blog topics for their financial potential

* Why selling a blog is tricky

* Whether it's possible to make a living from your blog

* What Performancing is planning in the way of an ad network for bloggers.