Money in your account when the polls closed is wasted.

Here’s today’s tip: Money in your account when the polls closed is wasted.

We lost the first election I ever helped in because we didn’t give it everything. I can’t remember what the financial balance was when the polls closed, but I know we metaphorically had “something left in the tank” individually. We could have touched a few more voters. And because we didn’t leave everything on the field, we lost by 12 votes.

Whether it’s financial or individual energy, anything left in the tank when the polls close is wasted.

Now, I’m not advocating fiscal irresponsibility. If you know beyond a shadow of a doubt that you’ve got this wrapped up, I can understand holding back some funds and not just blowing it on another mailer. These are exceptions to the rule and outside what most people will face.

My point is that you shouldn’t be afraid to spend what you’ve got and give every ounce of effort, right up until the last votes are cast. Win or lose, you want to KNOW that you did everything. Any effort not used will be repurposed to self-flagellation if you lose. And all the money remaining will just get reimbursed to donors.

If victory is at all in doubt, never leave an ounce in the tank.  

To find out more about what it takes to win a political campaign, go to MyCampaignCoach.com. You can also check out our interviews with Candidates, Elected Officials, Consultants and Campaign Staff on the How to Run for Office Podcast! On Facebook, you can find our campaign mastermind group by searching for the Elite Campaign Mastermind and our page under My Campaign Coach. If you want to help support our efforts, you can do that with financial support via Patreon.com/mycampaigncoach or by giving us a nice rating on iTunes!

Here’s today’s tip: Money in your account when the polls closed is wasted.

We lost the first election I ever helped in because we didn’t give it everything. I can’t remember what the financial balance was when the polls closed, but I know we metaphorically had “something left in the tank” individually. We could have touched a few more voters. And because we didn’t leave everything on the field, we lost by 12 votes.

Whether it’s financial or individual energy, anything left in the tank when the polls close is wasted.

Now, I’m not advocating fiscal irresponsibility. If you know beyond a shadow of a doubt that you’ve got this wrapped up, I can understand holding back some funds and not just blowing it on another mailer. These are exceptions to the rule and outside what most people will face.

My point is that you shouldn’t be afraid to spend what you’ve got and give every ounce of effort, right up until the last votes are cast. Win or lose, you want to KNOW that you did everything. Any effort not used will be repurposed to self-flagellation if you lose. And all the money remaining will just get reimbursed to donors.

If victory is at all in doubt, never leave an ounce in the tank.  

To find out more about what it takes to win a political campaign, go to MyCampaignCoach.com. You can also check out our interviews with Candidates, Elected Officials, Consultants and Campaign Staff on the How to Run for Office Podcast! On Facebook, you can find our campaign mastermind group by searching for the Elite Campaign Mastermind and our page under My Campaign Coach. If you want to help support our efforts, you can do that with <a href="https://www.patreon.