What was going through Hillary Clinton’s mind while 2016’s election night unfolded? As a global leader in digital communications and Senator Clinton’s Head of Digital Marketing throughout the 2016 campaign, Andrew Bleeker has a better idea than most people. He joins us for Episode 5: Money, Message, & Mobilization. 

Some people may think that we elect our presidents in the same way we choose our popes—but in reality our elections and campaigns are now firmly rooted in tech. And during this divisive election, it was apparent that there are currently three main motivations in all political campaigns: money, message, and mobilization. In this episode of the podcast, Tom and Andrew focus on the role that Ad Tech, digital communications, and social media played in the two very different campaign trails. Even though the Democrats and Republicans were using each strategy in very different ways, they were still key motivators for both parties. 

Explaining the importance of search engines, social networks, and video in reaching voters, Andrew takes us through the new challenge of engagement vs. persuasion. Lots of new tech pushes persuasive content out to the target audience but has to also compete for attention with the likes of Buzzfeed and Vox. And if it doesn’t cut, it just doesn’t reach those all-important voters. In a world in which content and social media can win an election, it’s become all too clear that digital communications are now best-placed at the heart of every political campaign.

Episode 5: Money, Message, & Mobilization - Andrew Bleeker Talks Hillary 2016 with Tom Serres

Now, with almost 300,000 people who have listened to the show. 

Tech on Politics is produced by Animal Ventures, an agency of innovation that partners other animals to create, implement, and invest in some of the most exciting and emergent technologies. We educate the worlds leading executives and together we rapidly protype, build, and design new ideas.

It's time for a new political discourse and a more robust conversation around political and governmental innovation. Join host Tom Serres as he talks with some of the world's top technologists, entrepreneurs, investors, philanthropists, and political elite -- bringing new voices to the ongoing debate and expanding the discourse beyond the headlines.

Enjoy Season 1 interviews with: Eric Ries, Author of the Lean Startup, Michael Fertik, Founder of Reputation.com, Jutta Steiner, Founder of Parity, Don Tapscott, Author of The Blockchain Revolution and Wikinomics, Andrew Bleeker, Head of Digital for Clinton 2016 & Obama 2008/12, Matt Mahan, Founder of Brigade Media, Pia Mancini, Founder of Democracy OS, Howard Rheingold, Author of SmartMobs, and Steve Hilton, Founder of Crowdpac

Season 2 is coming Fall 2017...

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It’s become something of a mantra for the Tech On Politics team, but there is no doubt we’re living in interesting political times. Last year, Brits voted to leave the EU, populist movements and candidates were on the rise, and US President Trump continues to whip the news media into a daily frenzy. So what does this mean for our current political systems and what role is technology playing in the democratic protest?

In the final episode of season 1, Tech On Politics sit down with Steve Hilton. A former strategist and senior advisor to UK’s former Prime Minister David Cameron, Hilton now bases himself in America where he’s worked as an Stanford professor, authored the book ‘More Human: Designing a World Where People Come First’, and founded CrowdPac, a platform which makes it easy to crowdfund and run for public office.

Tom and Steve talk political campaigning, why Steve firmly believes that Brexit has been a long time coming, how it was a win for democracy and just how much of that is rooted not just in technological advancements but in an underlying apathy for the current political party system and voting processes. Via Crowdpac, Steve believes in democratizing the political process and putting the power directly in the people’s hands. Can populism be spun positively via technological transparency? Join us for an action packed finale of the first season of Tech on Politics.

Episode 10: Steve Hilton Talks Populism and the future of Democracy With Tom Serres

Should the Internet be a new political jurisdiction? Pia Mancini certainly thinks so. Tom chats to her about the future of politics and the nation state for Episode 9: A Democracy Fit for the 21st Century. Pia is a founder of the Net Party, a political party headquartered in Argentina, and co-founder of Democracy OS, a platform for collaborative decision making. 

Pia only has one goal: to pioneer the democracy of the 21st Century, and in her chat with Tom she explains how we could use tech to open up our current political systems to create a much fairer and more transparent democracy. And this is where Democracy OS - or Democracy Earth in its latest incarnation - comes in. Through this platform we can stop thinking of the nation state as the only political entity and jurisdiction. The Internet has the potential to become a new jurisdiction and can give people a voice in locations where they are currently only represented by undemocratic governments. By rethinking representation this way, Pia argues we can move from territorial representation to a much more fluid, non-territorial form of representation.

Even though the nation state won’t disappear anytime soon, it could quickly become less important and will lose its current monopoly. One way people can make the nation state weaker is by using cryptocurrencies rather than its own money, that is often entrenched in the particular state’s ideals and values. By choosing the currency we use, we are telling the world what we believe. Is now the time to fight and decide on these alternatives?

Episode 9:  Pia mancini and Tom Serres Envision A Democracy Fit for the 21st Century

Right now there are 400,000 bots creating around 20% of all Internet chatter. How are we meant to determine the authority of the online content we read if there are now robots and non-humans generating such a large percent of it? In Episode 8, Howard Rheingold—critic, writer, teacher, and one of the earliest pioneers of the Internet—and Tom Serres discuss Fake News and the Real Politics of Technology.


Howard has always been ten-years ahead of everyone else, and was writing about social media way back in the 90s. He has written various books on the cultural, social, and political implications of modern communication media, cementing his status as a leading thinker in social media. In this episode we look at the issues of fake news and Internet literacy. 


There are various things that have an effect on the way we experience tech, from the type of political environment we are into our own individual knowledge of certain technology. So the best way we can currently improve our use of tech and the Internet is to ensure we have the best fact-checking tools and sites at our disposal. But then, who’s fact-checking the fact-checking sites?


Howard also discusses the need to control our own attention. As the web was created by people, the way we think of it affects how it evolves. If we only use the web as an echo chamber, we only reinforce our own opinions, which makes it incredibly difficult for people to look beyond what they believe. For the Internet to continue being valuable, we need to figure out how to give people the tools and desire to fact-check.

Episode 8: Howard Rheingold and Tom Serres Discuss Fake News and The Real Politics of Technology

Brigade Media has only one goal: to become the world’s largest network of voters. And how exactly does the company plan on doing that? In Episode 7: The Decentralization, Creation, and Distribution of Information, Brigade’s founder and CEO, Matt Mahan, chats to Tom about this singular mission. 

After the political upheaval of 2016, it’s clear that we still have a lot to learn about social media’s effect on politics. And now companies, such as Brigade, are trying to harness the power of these platforms to help transition causes that start out on the likes of Facebook and Twitter into real action. But there are many challenges to face along the way, from fake news and the huge cultural divide that is now a feature of our current political landscape.

Now that content creation and news output have been decentralized, Brigade aims to create meaningful debate about policy and legislation, to tempt the electorate out of their polarizing echo chambers, and help them find news on the issues they care about from the fragmented distribution method of social media. 

Matt explains how Brigade offers users platform positions to help users feel comfortable expressing their political beliefs. The network also helps people to better understand their political outlook and to compare and contrast their views and beliefs with those around them. And, reassuringly, every pair of users—even though their political outlook may vary significantly—has something in common.

Episode 5: Money, Message, & Mobilization - Andrew Bleeker Talks Hillary 2016 with Tom Serres

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