I know this is one of those topics that everybody in the entrepreneurial space is talking about and you may be rolling your eyes at it coming up again. But, it’s true and there’s scientific backing: if your mindset isn’t where it needs to be, you won’t get where you want to go. Period.

First, I recommend some books about it if you’re ready to make some shifts.

• A Happy Pocket Full Of Money
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• You Are A Badass At Making Money
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• Get Rich, Lucky Bitch!

We still hear it all the time, and I used to say it to myself, to charge your worth. The problem with that is if you’re comparing that to a typical hourly job, you’ll be seriously undercharging and setting yourself up for burnout. Instead, I teach my clients to charge the amount equal to the value that you are giving your clients. Subconsciously, we’re going to care more about the clients that pay us more than the ones that pay us less. 

Another part of this is that if you’re charging less to get more clients, you’re going to be constantly working for not nearly enough profit, and the work you do will be of lower quality because there’s just so much of it. Go raise your rates! If there are current clients that can’t continue with the new rate, love and release them. It’s okay.

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Music credit: Bouncin’ Back by Reaktor Productions

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