The Yield Doctor with James Deaker

Monica Khan on the Creator Economy


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The creator economy is booming — but most creators still struggle to build durable businesses.


In this episode, Monica Khan (Founder & CEO of Creator Revolution, former YouTube and Meta executive) joins The Yield Doctor to discuss:


how creators actually make money in 2026,

why YouTube still dominates creator monetization,

the rise of micro-influencers,

platform strategy,

newsletters and audience ownership,

and why follower count matters less than most people think.


We also discuss the growing tension between creators, platforms, and brands — and what creators need to do to build sustainable long-term businesses.

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The Yield Doctor with James DeakerBy deaker