The reason politicians and activists want you to identify as part of a group is that groups are easier to control.

Individuals think for themselves. But people who see themselves as a member of a group tend to do whatever the group does.

Over the years, there have been quite a few studies on conformity and groupthink. Their findings will change how you view everything. They might also help you make a lot more money.

Warning, this episode is NOT for the faint of heart or the easily offended. If you're a moral pearl-clutcher, don't even bother listening.

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