It occurs that given how important the people dynamic is now in creating your marketing, perhaps large brewers need to spend half their budget on people... #monkigras #craftbeer

Monkigras Day 2: Craft brewers vs Big brewers

Audio experiments from John V Willshire at http://smithery.com. Smithery is a strategic design unit based in London working across four broad territories of strategy, design, culture, and prototyping. All of Smithery’s work is rooted in the idea that it is better to make things people want than make people want things.

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Monkigras Day 2: Craft brewers vs Big brewers

Monkigras Day 2: Craft brewers vs Big brewers