Get to know your target market (... and reap the rewards!) Mary Rose Maguire (also known as "Wildfire Maguire") is a copywriter who helps accountants gain an unfair advantage in their marketplace, build a successful business in less time, attract better clients and make more profit. What's her secret? Understanding your target market. In this interview she reveals

• How to build a buyer persona
• Inexpensive ways to do market research
• 3 biggest mistakes most businesses make with their marketing
• 5 ways a business can get to know their target market?

Her website is http://www.maryrosemaguire.com/.