Monthly Conversation with Mitch Daniels

Monthly Conversation With Mitch Daniels: Global Ads And Coming Insurance Changes


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Purdue University is a $2 billion a year industry , so from time to time in our monthly conversations with President Mitch Daniels, we have to talk about money. This month, we ask whether the huge marketing budget for online enterprise Purdue Global – some estimate it’s close to $100 million – is potentially stepping on the marketing budgets of other Purdue programs. The University already had some online offerings and some that attracted non-traditional students, so is their biggest competition
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Monthly Conversation with Mitch DanielsBy WBAA Radio