Monthly subscriptions are a more sustainable choice for businesses. Not only do customers like them more for various reasons like lower price points, but they help lower your risk profile.

Lifetime access sounds appealing—having accessing for an entire lifetime. But that is also the catch. You have to support that product for a lifetime, and if you don't then those customers will win a chargeback suit against you.

If you're still interested in selling lifetime access, I've got a few tips for you in the video.

Watch until the end, and don't forget to like and subscribe if you found value in this content!

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0:00 Intro

0:58 Lifetime of Chargebacks

2:43 Lifetime, Yearly, Monthly

4:05 Say NO to Lifetime

8:10 Maximize Conversions

10:22 Outro