Startup Fashion Week: FRONT ROW

Montreal entrepreneur launches VictoriFit mixing Fitness with Fashion


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Rita Victor is a Canadian certified Fitness Trainer and licensed Naturopath from Montreal.  In 2017, she launched Victorifit, her own fitness coaching company by providing fitness coaching and naturopathic services in person and online.  She then became a full time self-made Fitpreneur and designer of her own collection of athletic tote bags, which officially did a soft launch April 2020 (during the pandemic). Rita tells us all about what it has been like launching her product line during the pandemic, shares her process for creating the athletic totes and provides insights on the fashion industry in Montreal.  https://victorifit.com/home

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Startup Fashion Week: FRONT ROWBy Startup Fashion Week