Keith Moor, CMO of Santander UK and soon to join national lottery operator Camelot, talks to Lauren Reynolds, global brand manager for Love Island at ITV Studios, and Martin Loat of Propeller Group. They discuss why a serious bank should make fun ads like “the bank of Ant and Dec”, paying agencies for great ideas, giving celebrities a second chance if they have “issues”, taking Love Island into fourteen international countries, why Keith’s joining Camelot… and what can go wrong when you put a poster of a frozen chicken in a bank branch.