#257 Moosejaw Mountaineering // Eoin Comerford – Helping Customers Gear Up To Get Outside

Matt sits down with MooseJaw Mountaineering CEO Eoin Comerford. MooseJaw Mountaineering is an online and brick-and-mortar retailer specializing in apparel and gear for skiing, snowboarding, rock climbing, hiking, and camping. If you’re already familiar with MooseJaw chances are it played a solid role in helping you get outdoors. If you haven't, well, let’s just say there’s still hope for you. Eoin has been with the company for over a decade and got to see it evolve but, more notably he’s helped steer it from being a small company with vibrant energy to a big company with vibrant enthusiastic energy without sacrificing the spirit of love for all things outdoors. Not only have they developed and kept a fantastic brand culture but, they also aren’t afraid to experiment with interesting ways to give customers a better experience. MooseJaw is more than just creating efficient systems, more than just numbers; It’s giving people a chance to interact with gear in new ways, connect with people who not only can help them find exactly what they’re looking for and would serve them best, but also help excite them to use their gear.  In this episode of Built On Passion Eoin Comerford shares how to balance growth as a company without sacrificing culture and identity, his approach for balancing online and in-person sales, and MooseJaws plans to make getting outside a more enjoyable and inclusive experience.