This week’s featured guest is Mo Isern, co-founder of Perfect and The Shift, and founder of MOPED Productions. 

Since her teenage years, Mo has been motivated to take leaps by saying yes to opportunities - even when she didn’t know where it was going to go. From acting to broadcast journalism to founding MOPED Productions, Mo dives headfirst into big opportunities driven by her passion and belief in telling stories people need to hear. She thinks of her trajectory as always in pursuit of what is next. In this episode, Mo takes us deep into her approach to purpose-driven content. She shares her experience in co-founding a cannabis company and mental health organization and discusses how marketers can be telling stories that break stigma and have people reaching for your brand and product.

Guest Bio:

Mo Isern started her career as a TV reporter and found out early on that she loved producing stories with heart. After years in digital content production, including as one of the first producers at mtvU, she started MOPED Productions to focus on creating stories around social issues that stand out and move people into action. Mo’s passion also led her to co-found Perfect, a cannabis company, and The Shift, a mental health organization. Mo has received White House and Webby accolades for her work in storytelling and editing, and has been a part of Emmy-winning productions.

Key Takeaways:

• Mo reflects on lessons from being a founder and entrepreneur – and provides important tips for those who may be in the same boat.
• Mo shares how to create storytelling and marketing that moves people to have meaningful impact.
• We learn how to create content not just for the sake of creating, but rather creating content that adds value.