Especially if you are quite new to creating products and ordering them from small-run manufacturers, you might be left asking, “Why is this manufacturer giving me a hard time with high quotations, I just want very few samples of the products so I can be sure of the quality?” We started going directly to manufacturers in China back in 1998, and have learned the ropes about small-run manufacturing processes, minimum order quantities, and how it relates to an entrepreneur’s overall product launch plan. There is a delicate balance in determining MOQ’s, which is essentially the specific lowest number of products one can order from a supplier. MOQ’s are not random calculations, and are mostly precise as they are based on hard facts and figures. Learn the basics of MOQ’s and small-run manufacturing processes as it has applied to our business model, so you can get informed perspectives and information on how you can best navigate the complex product-specific structure in your own terms.

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