Why are we more inclined to make a bad choice after doing something good? In this episode of Circuit Breaker: Rewiring Your Decisions, we explore moral licensing - the psychological effect where past "good" behaviour subconsciously gives us permission to act less ethically or responsibly later on.

Discover how small acts of virtue can quietly justify poor decisions, how we balance our actions like a mental scoreboard, and how important it is to recognise when you're using past choices to excuse present ones.

Studies and links:

Buying Green: Consumer Behavior | Ethics Unwrapped Buying Green: Consumer Behavior - Ethics Unwrapped

Do Green Products Make Us Better People? | Nina Mazar, Chen-Bo Zhong | University of Toronto | In Press at Psychological Science Green Products Psych Sci.pdf