Dr.  Todd J. Pierce, a Disney Historian, author, and professor begins with the Disney Parks and moves beyond with an original and powerful idea for understanding why people love and return experiences. 

THE IDEA

Moral temperature is the set of norms and the feelings of a place.  A moral temperature is created by overlapping forces of what stories are shared and celebrated, the big and daily actions that are visible, and how the space is dressed and designed.

THE APPLICATIONS

+ The Disney Parks that value kindness and imagination 

+ The Nike campus that celebrates competition and teamwork

+ Counterculture coffee shops that value different ideas 

+ Music festivals and tours that embrace groups of outsiders

+ Sporting events that embraces aggressive behaviors

+ Schools that do (but often don’t) promote critical thinking 

KEY POINTS

~ People enjoy experiences that have a consistent moral temperature 

~ Places succeed when they create a set of norms that are distinct from the outside world 

LINKS

Contact > [email protected]

Instagram > @hidukehouse

Website > www.hidukehouse.com

Dr. Pierce’s Podcast > www.toddjamespierce.com/blog