In this episode we interview best selling author, Nir Eyal as a continuation of our conversation in episode 004 where we cover the concepts covered in his book, Hooked: How To Build Habit Forming Products. We discuss the Morality of Manipulation, where designers will find themselves on the Manipulation Matrix and what to do when you find yourself in a spot you're less happy with on that spectrum.

Find more of Nir's work at: https://www.nirandfar.com/

Music by: @half.coolmusic