In today’s episode of the MORE podcast, Ricardo is joined by digital marketing strategist Fernando De Los Santos to discuss a tool marketing agencies and professionals should use to increase their growth. As a digital marketing strategist, he helps companies improve their digital marketing presence by driving quality leads and creating websites that convert. 

Fernando’s digital marketing passion started with his love of soccer.

• While building websites for local soccer clubs, Fernando realized he had a passion for everything digital. 
• In his senior year of high school, he participated in a web design course and immediately worked for another company. 
• Nine years later, he became a partner, and they decided to specialize in digital marketing.

The tool everyone should use: Semrush.

• Now considered an industry standard, Semrush can generate reports, create site audits, and perform keyword analysis to help develop strategies for your marketing efforts.
• While multiple platforms have some of the features of Semrush, no other platform holds all its capabilities on one platform.
• Because of its versatility, any marketing professional or marketing agency could find a use for the platform. However, it can be used by any business owner.
• Semrush be integrated with your social media channels to provide tips on improving your reach and engagement.
• While Semrush has different plans with different product offerings, they offer a free 7-day trial to see if the platform is right for you.

How has Fernando stayed in business for so long?

• His company, ABC Web Service, has been in business since 1998. 
• While he acknowledges that businesses need to make money, Fernando says it’s easy to stay in business when he’s passionate about what he does.
• Fernando’s book recommendation? The Irresistible Offer by Mark Joyner

To get in contact with Fernando, contact him at his company website, https://www.abcwebservice.com/.