Digital marketing is a constantly changing field. Yet, with new tools and strategies proliferating, one necessary component remains the same - content. In today's episode of the MORE podcast, Ricardo is joined by Dadpreneur Alex Oliveira to discuss writing tools to help in anyone's digital marketing efforts.

Alex's journey into digital marketing is complicated.

• After moving to the U.S. from Brazil in 1988, he became an entrepreneur in multiple industries, from construction to financial.
• In 2000 he dabbled in buying and selling internet domains, and he loved the ability to constantly try new things and adopt new strategies - both things the early internet allowed.
• After graduation, he ran his mom's textile company for three years before joining his uncle at his construction company.
• About six months in, Alex bought out the company and ran it himself for five years. In this position, he learned how much money was available in lead generation (and it was a lot.)

His favorite lead generation tool: Jarvis.ai

• Everything online comes down to content. Look at competitors using SEMRush (or another platform) and see how you stack up to your competition.
• The salesperson is not as key to the purchasing decision as they once were. The internet allows customers to inform themselves about the product or service.
• Assuming you've performed keyword research with Google Keyword Planner or SEMRush, Jarvis.ai is artificial intelligence for content creation.
• Whether creating blogs, product pages, Facebook ads - Jarvis will write based on the keywords you want to implement.

Who is Jarvis for?

• Alex has yet to come across an industry that isn't good for Jarvis. While the articles it creates will need editing and changes, it gets the ball rolling far faster than a physical writer.
• The free tool gives you up to 10,000 per month, which is enough features to make it work for most businesses.
• The largest challenge for most small business owners when writing ads is being creative. Jarvis.ai creates mock-ups that simulate the creative process without spending a ton of time.

A key caveat- know your stats:

• Using Google Analytics or some platform is critical to ensure an effective content marketing campaign.
• You can't state your efforts lack results if you don't understand the numbers.

Alex's Book and Podcast Recommendations:

• The Tipping Point by Malcolm Gladwell
• The Journal hosted by Kate Linebaugh and Ryan Knutson
• The Daily hosted by Michael Barbaro
• Bankless hosted by Ryan Sean Adams

For more content from Alex, connect with him on LinkedIn or listen to his podcast, The Dadpreneur Podcast, on Spotify or Apple Podcasts. And be on the lookout for his upcoming book, "If You Build it, Would They Come?" published early next year.