Modern marketing isn’t just for tech-savvy coding experts, especially if armed with the right tools to be successful. In today’s episode of the MORE podcast, Ricardo is joined by the founder of creative agency Underbelly, Anthony Lagoon, to learn the tech tools and platforms he uses to be successful.  

The primary platform for today’s discussion? Airtable. 

• Airtable helps automate processes within the company and links several different tools together.
• From sales funnel requests and client touchpoints to project management and potential roadmaps, Anthony maps out timelines a month in advance with Airtable. This helps his team plan for their workload, PTO, and hiring opportunities.
• Airtable is much more robust than a spreadsheet. It creates automation without needing a developer.

Who is Airtable for?

• It can be used by any business professional looking to move beyond the spreadsheet. 
• If you get an email, it can scan it to determine the email type and then place it in the appropriate workflow.
• Spreadsheets store information, but Airtable is the backend that can support more facilities of your organization.
• If you have a website, it’ll be good as a content management system to automatically publish to a website and workflow.

How is Airtable different from comparable platforms?

• Its competitors could be a time-tracking tool or no-code software like GlideApps to create custom applications. 
• While it can get complex, there are simple integration opportunities with Google Sheets and similar platforms. 
• Using Airtable helped Anthony cut 3-4 other tools from his current toolkit because of the wide variety of features Airtable offers.

Practical applications:

• Anthony wanted a SaaS, but they had a limited budget.
• With AirTable, they used Airtable as their background to make an Admin interface, which has been incredibly productive and allowed them to scale quickly.
• Twillio is a third-party texting service.

Anthony’s final takeaways? As a business professional, he likes to learn something new each day. By focusing on his and his employees’ growth, he can plan for long-term success.

Anthony’s Book and Podcast Recommendations:

• Great Leaders Ask Great Questions by John C. Maxwell
• The Advice Trap by Michael Bungay Stanier
• Craig Groeschel Leadership Podcast on Apple Podcasts or Spotify 

This podcast is brought to you in part by MI Group:

MI Group is a tech company that assists you with billing technology solutions, full-service digital marketing, and hosting and maintaining your digital assets. With over 12 years of experience and a team of over fifty passionate business professionals, MI Group is your key to taking the next step to success. Visit migroupco.com to learn how we can help you and your clients reach your business goals.

This podcast is brought to you in part by mMessenger.co:

mMessenger.co is the ultimate SMS software that allows you to send messages to people in over 100 countries across the globe. Notifications, alerts, or any message you want to send can be done from the comfort of one website. Visit mmessenger.co for a free trial and to learn how you can use SMS to reach more customers.

This podcast is brought to you in part by MI Digital Hub:

MI Digital Hub is the all-in-one digital experience to help you improve your digital marketing experience. Suppose you want to understand your current online positioning and how your presence appears. In that case, MI Digital Hub gives you a high-level view of SEO, performance, listing, social media, and any online presence that might impact your business. Get a free snapshot of your performance by visiting midigitalhub.com to see where you are now and where you need to go.