Allison Kavanagh didn't come to this conversation to celebrate AI. The CMO of Inflow Health came to interrogate it. Her company exists because follow-up care gaps — the kind where an incidental imaging finding gets lost between a chart, a referring provider and a patient — can turn into a life-threatening failure. That's the standard she holds AI to: not whether it can generate more, but whether it can close a dangerous gap. In this episode, she makes the case that healthcare marketers who lead with novelty and scale are asking the wrong questions entirely.