More Content & More Links Is A Failing SEO Strategy with Rad & Raf

Have you ever been told that in order to grow your content site, you have to “create more content and more links”? Then you tried it and failed. What if there’s a different SEO strategy that could grow your site?

In this BOB episode, Rad Paluszak and Rafal join Jaryd Krause to talk about a winning SEO strategy.

Rad is a highly experienced web developer and software architect with 20 years’ experience. He has been a prominent figure in the SEO industry, particularly in the technical aspects, since 2010. Currently, Rad leads the BOB SEO team alongside his partner, Rafal. His areas of specialization encompass international and technical SEO, machine learning, and a comprehensive understanding of SEO from both business and management perspectives.

They have discussed SEO attacks and Google penalties. How did BOB audit the site? What tools did they use and how can you do the same? Why did they add another version of the site in another language? And how did that increase traffic right away (faster than we expected)?

They also shared ways to add monetization to the site for increased revenue and the results of their case study.

If you’re looking to update your SEO strategy, make sure to tune in to this podcast episode. Hit the ‘Play button’ to get started!

Episode Highlights

07:13 Transforming site visitors into valuable leads

19:01 Demand for links and content vs. discovery services

28:25 Presenting a new SEO strategy

35:27 Innovating the audit process for scalable success 

47:51 Navigating SEO realities

59:09 How do you balance client collaboration and strategic implementation?

1:11:25 How do I find out what’s working on your site?

Key Takeaways

➥ Raf (part of the Buying Online Businesses Team) explains the approach they take in their SEO service, emphasizing the importance of strategy. Regardless of a client's website size or earnings, they advocate a strategic approach, which begins with a "discovery" or strategic month. During this month, they dedicate around 25 working hours to in-depth analysis, covering technical aspects, links, content, and patterns. The goal is to understand what's working well and what isn't. After this analysis, they develop a comprehensive growth strategy, focusing on long-term success and addressing not only content and links but also core aspects like user intent and business ROI.

➥ Online business owners focus on adding content and links because it's a simple and linear approach that used to work effectively. However, as SEO becomes more complex, it's crucial to adapt to a more comprehensive strategy. Rad emphasizes the need for thinking long-term and treating SEO as a business endeavor.

➥ On average, it takes about six months to see tangible results from an SEO campaign. Raf advises clients to be patient and explains that the effects of changes may not be immediately visible. He also acknowledges that algorithmic changes can impact the strategy and emphasizes the need to adapt the strategy when necessary.

➥ SEO clients who achieve the best results are those who prioritize trust, long-term commitment, common goals, transparency, and a balance between client agency collaboration and client autonomy.

About The Guest

Rad Paluszak is a web developer and software architect with 20 years’ experience. He has been a technical mastermind in the SEO industry since 2010 and now heads up our BOB SEO team with another partner, Rafal.

Rad's specializations include international and technical SEO, machine learning and understanding, as well as looking at SEO from business and management perspectives.

Connect with Rad Paluszak & Rafal from Buying Online Businesses

Full Article: 373% Revenue Growth: https://buyingonlinebusinesses.com/algorithmic-penalty-recovery/

BOB SEO Service: https://buyingonlinebusinesses.com/seo-services/

Podcast Episode 220 with Rad: https://buyingonlinebusinesses.com/category/grow-your-online-business-through-seo/page/2/

SEO Strategy Blueprint: https://buyingonlinebusinesses.com/i-bought-a-website-now-what/ 

Resource Links

➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Neuron Writer (SEO tool for content writing): https://bit.ly/3EleDaS

➥ Semrush (SEO tool) - https://bit.ly/3lINGaV

➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD

➥ Site Bulb: https://sitebulb.com/

➥ Horseman App: https://gethorseman.app/